From The Very Beginning Of The Industry, Real Estate Infomercials Have Been Very Successful

Category: Finance, Real Estate.

From the very beginning of the industry, real estate infomercials have been very successful.

In fact, most of the real estate infomercials that have appeared through the years have been scams for several reasons. There s something about the idea of making money in real estate that appeals to a lot of people. First the information that they purported to have, the secrets that only they knew but would sell to you for some small or not so small sum of money, were fairly common knowledge easily gleaned at a local library or available for free from the government. And finally, some of them are using every advertising trick in the book to cover up the fact that they are outright lying. Second, the testimonials from other, satisfied clients of the plan turned out to have been paid actors reading from a script and playing a role designed by the infomercial producers. The most famous example of real estate infomercials that turned out to be total frauds was a very successful program, to this day, that, many viewers remember seeing.

What was Tom Vu selling? It stars a small, Vietnamese immigrant named Tom Vu who pitches his real estate magical formula from his mansion, his yacht or one of his many expensive cars while surrounded constantly with bikini clad swimsuit models. A seminar where he would reveal how he, a dirt poor immigrant, made a fortune in real estate and how you could copy his formula and get wealthy yourself by buying the information. Tom Vu sold the bodies of those gorgeous swimsuit models. What was he really selling? Most people sat transfixed, watching this opulent display of wealth and flesh, hearing very little of what was actually being said and instantly got hooked.

If that little, funny looking guy could do it, then so can I! Before they knew it they were calling and signing up for old Toms seminar not because they were so taken with him and what he was saying, but because somehow he made them believe that they could be surrounded with beautiful women, just like Tom. Somehow, this worked. This was early on in the growth of the industry when there was little accountability, Tom Vu was, but even so the model for almost all of the real estate infomercials that followed through the years. Tom has had some legal problems over this venture and the only secret he had to sell was the secret of making infomercials that mesmerized an audience into calling and spending some money without ever really knowing why. Nowadays, real estate infomercials have learned how to use some of the fantastically successful Tom Vu techniques and avoid the legal problems.

Youve all seen the young, good looking guy talking about the fortune he has made buying houses for no money down, fixing them up and then selling them for a profit. They do deliver a product- a book, a history of, a guide profitable real estate transactions that could be followed and could be profitable. Have you noticed hes sitting poolside in Hawaii talking with one of his clients, a beautiful woman in a skimpy bathing suit? Or the guy telling you how hes bought nothing but foreclosures and turned them over quickly for a healthy profit? Tom Vu technique. Hell sell you a detailed guide of how he does what he does and a list of where to find foreclosures that you can get for free from the government just by making a few toll free phone calls. You decide.

Is it worth it?